Fleet lights

Role: Art Direction & Design
Media: App, Website & Print
Awards: Silver & Bronze Cannes Awards
Client: Direct Line

Direct Line created a fleet of Mobile Street Lights (aka Drones) trained to follow using an app,
in remote areas of the UK where accidents occurred due to lack of light.

I was responsible for leading the branding, designing the app and
informational website to explain the campaign and the technology behind the project.
Alongside all campaign elements such as the open source tech manual / tech suit.

I presented work weekly to stakeholders and progressed the visual style forward.

The design had to revolve around advanced technology however be friendly,
simplistic and most importantly easy to understand and even easier to use.

 
Logo-Front.jpg
 
 
 
 
2.App.jpg
5.Screens.jpg
6.Website.jpg
7.Website.jpg
8.Website.jpg
9.Tech-Manual.jpg
10.Suit.jpg