Role: Art Direction & Design
Media: App, Website & Print
Awards: Silver & Bronze Cannes Awards
Client: Direct Line
Mobile Street Light Drones trained to follow you through a Smart Phone Application.
Responsible for the Branding, App Design & Technical Manual. The brand message had to revolve around advanced technology however be friendly, simplistic and most importantly easy to understand and even easier to use.
The App had to be a minimal distraction for a user, allowing them to call the drones and then simply put their phone away to be tracked.
Only using the app again to dismiss the drone lights.
The Website would live within the main Direct Line homepage, allowing users to discover the advanced technology and it's practical real world applications, such as locating people at night during Search and Rescue.
The Tech Manual was released alongside the Open Source Code, to explain the programming that allows the drones to follow a user, flight patterns and how the drones communicate between one another.