Role: Creative, Art Direction & Design
Media: VOD, Website, Digital & Print
Awards: Silver Cannes Awards
The world’s first artificially intelligent snacking and gaming robot co-created by the gaming community.
Responsibilities included creating the Brand Identity for the entire project, UX & Responsive Design for Website, UI for Robot Interface, Product Packaging and even Driving the Robot for Shoots / Media.
The Mysterious cube was located in a Youtube Gaming Influencer, with no instructions apart from a name. Searching the name lead to a microsite containing puzzles and clues to crack.
Once the fans had worked out the number sequence the cube opened to reveal the Gaming Robot FRHANK. Who's primary mission was to learn gaming culture from dedicatedfans of our influencer.
The website allowed users to learn about FRHANK and contribute: speech/responses, facial expressions, chest L.E.D designs & submitting designs prototypes for his upgraded arm.
Bespoke Packaging was created to run alongside the campaign, showcasing FRHANK and a promotional offer to win both Digital and Pyscial Gaming Prizes.