Role: Creative, Design & Art Direction
Media: VOD, Website, Social, Print, Packaging
Awards: Cannes Bronze in Cyber
Educational Web Coding experience disguised as a Game to hunt down a Hacker.
One of the most mind blowing detailed projects I have been part of, I was involved in every aspect of the project from early concepts to finished release.
Art Directing and creating a simply massive collection of artwork for Branding, Film Setups, Prop Design, UI Design, Print, Social, Video Treatments and Overlays and Product Packaging.
Creating a fully immersive UI experience, giving the user the appearance of logging onto a Hackers Desktop System. Searching through files and fixing elements of real Python code to hack into areas of the game, such as turning on CCTV Cameras and activating video sequences from within the Hackers Lair.
To discover the Hackers Desktop users were left with a series of clues within released videos leading to "fake" somewhat confusing websites created with even more clues hidden within.
Creating the consistant style for the Brand that would run alongside the campaign in-store and across Digital Platforms including MicroSite, Packaging & Social.