Visa - Rio Olympic Games
Role: Art Direction & Concept Design
Media: Above the Line, Key Visual, Print
During the Rio Olympics, we had to create a visual identity for Visa representing the beating heart of the athletes and of the entire games. What follows is the concepts I created, progressing into the finished key visuals created in partnership with 3D artists and photo retouchers.
Starting with particle hearts that would fluctuate and beat over the top of the video/still footage, alongside more abstract concepts of a pulsing bar effect.
Moving onto real hearts with footage playing inside, evolving into using less realistic hearts into glossy containers, showing the highlights and shine of light reflecting.
This lead to creating heart shapes out of elements to represent different events, starting with concept sketches then photography mockups and eventually art directing the 3D artists and photo retouchers to the finished key visual.