Visa - Rio Olympic Games 

Role: Art Direction & Concept Design
Media: Above the Line, Key Visual, Print
Client: Visa


During the Rio Olympics, we had to create a visual identity for Visa representing the beating heart of the athletes and of the entire games. What follows is the concepts I created, progressing into the finished key visuals created in partnership with 3D artists and photo retouchers.


 

 
3 (1).jpg
 



Starting with particle hearts that would fluctuate and beat over the top of the video/still footage, alongside more abstract concepts of a pulsing bar effect.

 

 
PAGE-5.jpg
 



Moving onto real hearts with footage playing inside, evolving into using less realistic hearts into glossy containers, showing the highlights and shine of light reflecting.

 

 
1.jpg
8.jpg
5.jpg
1.City.jpg
4.Japan.jpg
2.Fans.jpg
3.Runner.jpg
 



This lead to creating heart shapes out of elements to represent different events, starting with concept sketches then photography mockups and eventually art directing the 3D artists and photo retouchers to the finished key visual.

 

 
Heart-Sketched.jpg
Comp.jpg
OLYMPICS7_LOWRESSITE.jpg
Sketches.jpg
05388_VISA_Rio_OlympicsLS_594x297_HR3.jpg