THE FINALS
Role: Art Direction / Concepts / UI
Media: Brand / Social Content
Client: Embark
THE CHALLENGE
These routes help us align on the emotional tone, visual style, and narrative direction, serving as a reference for developing content and design frameworks as we progress while also generating excitement for the stakeholders.
It’s also my unchained space as a designer to explore and push ideas to their limits, not just for digital media but .
Da-Ding! Pitch Level COMPLETE! We were chosen to partner with SEGA to bring their goals to life. Proceed to LVL-2 Creative Territories. (What an amazing day that was!)
SEGA, aside from their logo and blue tone, lacked a defined set of brand assets, styles, typefaces and tone. I developed three distinct creative routes to explore and clarify their brand identity, helping them uncover who they are and how they want to be perceived.
REFINE visual craft
& Bring cohesion
Da-Ding! Pitch Level COMPLETE! We were chosen to partner with SEGA to bring their goals to life. Proceed to LVL-2 Creative Territories. (What an amazing day that was!)
SEGA, aside from their logo and blue tone, lacked a defined set of brand assets, styles, typefaces and tone. I developed three distinct creative routes to explore and clarify their brand identity, helping them uncover who they are and how they want to be perceived.
These routes help us align on the emotional tone, visual style, and narrative direction, serving as a reference for developing content and design frameworks as we progress while also generating excitement for the stakeholders.
It’s also my unchained space as a designer to explore and push ideas to their limits, not just for digital media but for all brand elements, bringing the full range of possibilities to life that may evolve and grow.
the finals - showing up
The core pages for SEGA were crucial for highlighting and driving discovery of the company's extensive array of rich franchises and diverse content - promoting discoverability to help increase purchases and their expansion into movie and series.
EGA wanted to expand the offering on their site, to show not just who they are and their franchises but adding further value through targeted store, downloadable content, movies, shows news.
social uplift
World Pages, also known as franchises, are dedicated pages showcasing the diverse array of titles within their domain.
Providing users with a space to explore their favourite worlds and discover new characters, lore, and history, allowing them to delve deeper into the essence of the franchise. Alongside suggesting similar franchises to help further engagement.
These pages were designed to use the modules from the core system while incorporating customisable elements to highlight their unique styles and themes.
CRAFTED DESIGNS FOR ALWAYS ON
The new era of SEGA is about more than just gaming; it's about entertainment.
We emphasize the immersive nature of their video games and media, showcasing stories, characters, and epic moments with full-screen visuals and minimal distractions for a seamless experience.
NEW ARENA BREAKDOWN
The new era of SEGA is about more than just gaming; it's about entertainment.
We emphasize the immersive nature of their video games and media, showcasing stories, characters, and epic moments with full-screen visuals and minimal distractions for a seamless experience.
The new era of SEGA is about more than just gaming; it's about entertainment. We emphasize the immersive nature of their video games and media, showcasing stories, characters, and epic moments with full-screen visuals and minimal distractions for a seamless experience
future idea
concepting
Each page module needed to as customisable as possible for each game, to ensure the vibe and style of each individuals game shone through. However all had to link back to a simple template, but once customised make it difficult to see it was past of a simple template structure.
Marketing and media
At this stage, SEGA branding takes a backseat, allowing the Game pages to shine with their own unique flair and personality, fully showcasing the distinctive vibe of each game.
The pages are designed to highlight core information.
